Social networking on the Internet is all the rage these days, if the mushrooming of CFO-focused groups in sites such as LinkedIn, Facebook and Twitter is any indication. A simple search will turn up such professional groups as “Chief Financial Officer (CFO) Network,” “China CFO,” and “Super CFO” on LinkedIn and “Indian CEO, CFO, CA, CS, ICWA, CFA, Finance, Corporate & Legal Professional” on Facebook.
It’s the digital equivalent of the face-to-face networking that business folks have always done, whether in industry conferences, Rotary clubs, cocktail parties, golfing trips or other social occasions. Tech-savvy executives see e-social networking as an additional tool for this time-honoured rite, and also invaluable as a free marketing vehicle for the business and for maintaining business contacts.
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