Online Shopping's Facts & Figures

“The Internet is no longer a niche technology—it is mass media and an utterly integral part of modern life. Almost no aspect of life remains untouched by online media. As our lives become more fractured and cluttered, it isn’t surprising that consumers turn to the unrivalled convenience of the Internet when it comes to researching and buying products,” said Linda Lim, Director, Online Research, The Nielsen Company, Malaysia.

This is based on their recent research, the facts and figures about Malaysian online shopping. If you are planning for Internet Marketing, you may take this as a reference.

1. Have you ever make a purchase over the internet? 　 A. Yes 70% B. No 30% 　 　 2. When was the last time you made apurchase over the internet? 　 A. Less than a month ago 39% B. 1 - 3 months ago 16% C. 3 - 6 months ago 19% D. More than 6 months ago 26% 　 　 3. Top method payment used by Malaysian to make their last purchase over the internet in the past 3 months 　 A. Credit Card 75% B. Money Transfer 38% C. Cash on delivery (COD) 18% D. Paypal 15% E. Prepaid Card 11% 　 　 4. Top items purchased in the past 3 months 　 A. Airline ticket reservation 55% B. Tour/hotel reservation 41% C. Computer hardware 22% D. Books 21% E. Event tickets 18% F. Others 24% 　 　 5. What helps Malaysian decide the site to use for shopping online? 　 A. Personal recommendation 53% B. Search engine 37% C. Special offering 34% D. General surfing 30% E. Same site I buy from regulary 24% F. Online advertising 23% G. Online recommendation site 21% H. Shopping comparison website 16% I. TV/Printer other advertising 15% J. Same store I buy from online 12% K. Others 7%

Sources: Nielsen News 14 April 2008