Asia's Changing Markets

The Asian fruit-and-vegetable market is healthy and growing.

In Asia, imported red globe grapes are winning over Asian consumers; while in China, California Table Grapes and Washington Apples are becoming widely-recognized brands. These signs hint of a growing Asian market that is transforming in size, and moving increasingly from traditional spheres into modern retail facilities. While price remains king, there is more buying power for counter-seasonal produce and greater variety. In fact, taste, quality, safety and packaging are all playing major factors in attracting consumers. (Special report in Asia Food Journal Jan/Feb 08 )

Related post : Defining The Thumbprint For Success
Asia Food Journal Achives issues

Market Outlook 2008

What does 2008 hold for businesses involved in food science, research and development?

Will it be a runaway year filled with high expectations and even higher earnings? A year filled with expansions in terms of markets, product innovations and acquisitions? Or, a so-so year that’s best gotten over with quickly?

Here are some of the comments from various leaders in different segments of the industry on what they think the New Year will bring.

Related post : Weight Management: Heart Of The Matter
Food Industry Archive issues

What makes Kindle hot sale?

閱讀載體大革新 電子書Kindle憑什麼熱銷？

600年前，古騰堡發明了活字印刷，點燃了歐洲文藝復興的第一把火炬；600年後的今天，世界最大的網路書店亞馬遜推出了電子書，命名Kindle，人稱它是出版界的iPod。

最近有個電子產品一上市，五個半小時內就銷售一空。它不是最新的MP3播放器，也不是玩法前衛的遊戲機，而是電子書，售價399美元，足以買十多本精裝書。

目前在拍賣網站eBay上甚至已經出現1500美元的成交價，美國《BusinessWeek》和《Newsweek》都把它比作出版業的iPod。

這是世界最大網路書店亞馬遜（Amazon）推出的電子書裝置。它跟一本平裝書大小差不多，重量300公克，只比平裝書稍重。它可以同時儲存200本書，還可以擴充記憶體。電池續航30小時，但充電時間只需要兩小時。

這本電子書，還可以無線傳輸，隨時隨地都可以下載書本、雜誌和報紙。

突然想到在這本書中哪裡看到某個訊息，但又想不起來確切句子？這台電子書還附有搜尋功能，只要輸入關鍵字，就可以找到原文所在。它還附有六個字級選擇，對於視力不好的人，是個福音。

亞馬遜推出的這台電子書，命名叫做Kindle，意思是點燃、點亮。取這個名字不無道理，因為它可是第一台銷售量讓市場眼睛一亮的電子書。

多年來，早已有各種廠牌的電子書問世，價格也比Kindle低。新力的eBook閱讀器，定價300美元；松下電器去年也推出300多公克的電子書，售價340美元，而且還是全彩。國內家電廠商歌林也曾推出重量不到300公克的i-library，可以儲存約500本書，售價6900元台幣。

電子書Kindle憑什麼熱銷？
革新1> 有讯號即可下載
革新2> 掌握多元內容
革新3> 極盡人性化

時事熱線来自: 遠見雜誌 01/2008
Wikipedia: Amazon Kindle
Video: Amazon

Related Post: New branding trend at Coach

LOHAS - 2008 Lifestyle!

《 樂活誌 》
寵愛自己。關愛社會。疼愛地球
馬來西亞第一本結合天然有機、自然療法、生機飲食、環保、資源再循環、個人身心靈成長，如何建立永續生活型態的雜誌！

「LOHAS」樂活，永續的健康生活型態
「樂活」是「LOHAS」的中文直譯，為Lifestyles Of Health and Sustainability的縮寫，意指「永續的健康生活型態」。這是一種寵愛自己、善待地球的生活態度、小至個人、大至企業體的永續經營，都涵蓋其中。
樂活族定義─「一群人在做消費決策時，會考量自己與家人健康和環境責任。」

樂活族十大宣言

「樂活」最重要的精神，在於 「健康」和「永續」的生活實踐 ！

關於平衡身心
1、我會注意吃什麼、如何吃，不吃高鹽、高油、高糖的食品。
2、我會經常運動、適度休息、均衡飲食，不把健康的責任丟給醫生。

關於分享關懷
3、我會注重自我成長、終身學習、靈性修養、並關懷別人。

關於珍愛環境
4、我會盡量搭乘大眾運輸工具，減少廢氣污染。
5、我不抽菸、拒吸二手菸，支持無菸環境的政策。
6、我會減少製造垃圾，也實行垃圾分類與回收。
7、我會試著使用對環境友善的化學產品，例如使用環保清潔劑。
8、我支持有機（無毒）農產品，並盡量優先選用。
9、我會向家人、朋友推薦對環境友善的產品，例如環保汽車。
10、我會隨身攜帶環保筷，貢獻己力，少砍一棵樹。

樂活族標榜健康過生活，崇尚食用有機食品，拒絕對動物傷害。樂活族重視環境永續經營，倡導環境保護，愛護大自然，傾向支持環保科技產業，發展替代性能源產業。樂活族用更健康的生活方式，面對人生。

半年前因机缘巧合得知〈乐活〉LOHAS，然后〈生機飲食〉Macrobiotics，接着〈慢食〉Slow Food后；让我深切知道我必须改变生活形态… 就在这时乐活志诞生了，至今已出版了三期！办杂志不易，办好一本这类形的杂志更难。希望刚接过主编棒子的许嘉琪能将她越编越好，当然是在整个团队的配合之下！（特别提嘉琪是因为十几年前因推动本地创作歌曲和她相识）让我们一起乐活吧！Welcome 2008!

Back Issues

New branding trend at COACH

在COACH，看見品牌新風潮

因影集《慾望城市》（Sex and the city）而成為「紐約原創」代表的布利克街（Bleecker St.），COACH開了全球唯一的LEGACY精品店，販售平均價位在425美元以上，最頂級的COACH，要讓品牌定位再次升級。

布利克街的感覺就像台北天母地區一樣，都是一些高級公寓、精緻的精品店與特色餐廳、咖啡廳，而且所有房子都是很有味道的老紐約建築。每逢週末假日，紐約人就喜歡到這一帶走走逛逛，慢慢逛向20分鐘路程遠的蘇活區（SOHO）。

COACH的成功密碼其實很簡單，就是不把自己困在精品業既有的經營模式裡。COACH儘管身在奢華精品行列，但卻盡做些同業不做的事情，大膽創新，這正是成功的祕訣。

封面故事来自: 遠見雜誌12/2007

两年前接触她，就结下不解之缘因为她虽然来自宝岛但拥有国际观，每每都带给我惊喜和充实感！故诚意向您推荐。

Asia’s IT All Stars 2007 Top Ten

Asia-based organizations which have made innovative use of technologies and which have caught the notice of the judges of Network World Asia based on these key criteria: Innovative use of technology to solve a business or workflow problem, scope of the project, and the ability of the project to be of long-term value to the company.

Here are the 2 stars from Malaysia:-

1. Mid Valley City (Tech provider: 3Com/Macro Lynx)
2. University of Nottingham Campus (Tech provider: Bluecoat)

Full list and details at Network World Asia Nov 07.

More than an open handset OS

Google's move to tackle the handset market through a Linux alliance model goes way beyond the device - it touches on business models, partnerships and the future of mobile - it's that big

Cover story for Wireless Asia current issue told us about the new steps make by Google. You will find Google is working on the business models, partnerships and the future of mobile, and is time for us to review our existing business and enhance or innovate to it for a brighter future. Complete story at Wireless Asia Dec 07/Jan 08.

Changing the rules of telecom

Telecom Asia selects seven companies that are threatening to reshape the business - not so much with their new technology but via their innovative strategies

Mentioned seven companies are as below:
1. Device convergence made easy: Apple Inc
2. Meet your new service provider: Nokia
3. Dragon rising: Huawei Technologies
4. Outsourcing pathbreaker: Ericsson
5. Global footprint : Vodafone Group
6. In search of infrastructure and Androids : Google
7. Disruptive wireless : Intel

The key words in this cover story is STRATEGIES and not TECHNOLOGY! Review your business and find out how to change the rules for your industry. Complete cover story at Telecom Asia Dec 07.

Defining The Thumbprint For Success

Question: What should food-and-beverage manufacturers pay attention to in the upcoming year?

Asia Food Journal Nov/Dec 07 issue has a special report on "Trend in 2008" and invited a group of experts in food-and-beverage manufacturers to tell us their views. If you are in the food industry or you are planning to venture into this industry, this report definately will give you better ideas to plan ahead for 2008. Just log on or subcribe to find out more!

Achives issues

Weight Management: Heart Of The Matter

The weight management and weight loss market category is hungry for innovative products

Cover story for issue Nov/Dec 07 Asia Pacific Food Industry mentioned above statement. The potential market worth for weight management and weight loss products estimated at US$7 billion worldwide. This issue cover in detail on this, you may log on to find out more or subcribe to the magazine.

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