The Asian fruit-and-vegetable market is healthy and growing.In Asia, imported red globe grapes are winning over Asian consumers; while in China, California Table Grapes and Washington Apples are becoming widely-recognized brands. These signs hint of a growing Asian market that is transforming in size, and moving increasingly from traditional spheres into modern retail facilities. While price remains king, there is more buying power for counter-seasonal produce and greater variety. In fact, taste, quality, safety and packaging are all playing major factors in attracting consumers. (Special report in Asia Food Journal Jan/Feb 08 )
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