Search giant Google has just introduced yet another new product — this time it’s the localisation of its news aggregation site, Google News.
Officially live on Sept 18, the localised site, which is accessible from http://news.google.com.my, gives the user a page of constantly updated local news of the day.
“Our mission is to organise the world’s news info and make it accessible to everyone,” says Rahul Roy-Chowdhury, product manager for Google News.
Rahul said that the intent of the Google News site is not to take content away from publishers but to help people find what they’re looking for as fast as possible.
Hopefully, this will also channel traffic as quickly as possible to the publisher’s website, he says.
The main advantage of Google News Malaysia is to give readers a choice of a wide range of articles and views on the same story.
The technology that runs Google News is much like the one used for its search engine, i.e. webpages are ranked based on their popularity and certain predefined patterns of traffic on the Internet.
Currently, Google News Malaysia culls news snippets from more than 4,500 English-language sources such as The Star and The Borneo Post.
Like the US version, Google News Malaysia is split into several categories, ranging from technology to sports, all of which offer news from local sources.
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