MALAYSIANS are using eBay as a platform for entrepreneurship and cross border trading according to a survey by eBay Southeast Asia.
The study revealed that 41% of eBay Malaysia members considered themselves serious sellers — either actively sourcing for products to sell on eBay or using eBay as the primary source of income.
Malaysians are also very active buyers, spending close to one third of their time online browsing for goods and services on the auction website. Also, 42% visit eBay once to three times a week.
Clothing, shoes and accessories were the most frequently purchased items on eBay Malaysia (38%), followed by books (36%) and computers and networking services (34%).
The visitors surveyed on the local website were generally affluent and well-educated with 64% having completed tertiary education and 75% earning at least RM20,000 per year.
On average, Malaysian shoppers spent approximately RM411 on eBay, out of the total RM542 spent online.
Credit cards were the most common payment method while PayPal came in second.
Other interesting findings on eBay Malaysia — 75% are adults in the age group of 25 to 49, more than 60% are male, 84% use broadband, and the majority spend an average of 29 hours per week online (of which seven hours are spent purchasing products or services on the Internet).
Source: The Star, by ZAM KARIM
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