六。活用财报分析创造营运绩效，讲师：叶清恩董事长，台湾企业经营智库。导论：财报就像一本故事书 [刘顺仁教授]
像读故事书一样读懂财务报表！循序渐进三大制胜秘籍，带你深入浅出玩透财务报表！
心法篇——内功练习法，破解通往财富之路的关键密码，轻松解析企业竞争力。
招式篇——外功练招式，轻松掌握资产负债表、利润表、现金流量表、股东权益变动表四大报表。
进阶篇——活学活用财务报表，锻炼五大神功。克故，避开财报陷阱，保护自己；制胜，提升企业竞争力，武林称雄。
七。国际汇率风险评估与避险操作，讲师：杨声勇教授，中兴大学财金系。经营环境变迁，企业如何因应？
-企业经营环境变化加速，企图复制过去成功经验是企业竞争力衰退的开始 [Donald Sull, LBS]
- All of life is the management of RISK, not its elimination [Walter Wriston, Citicorp Ex Chairman]
- Change: The Only Constant [Phippe Jorion]
- 风险管理机制的确立，是企业必须面对重要的议题，更是企业应培养的积极习惯
八。从国际行销观点看华人品牌塑造，讲师：James Soames 总监，Subkarma International Associates Co., Ltd.To Brand or Not to Brand?
- Am I Branding for the right reasons?
A brand is a 'feeling' felt by the customer and 'promise' by the company.
A brand is beyond 'What you do well', 'What your customers value' & 'What is ownable over time'.
- Can my organisation change?
Branding is a 'mindset' that must be shared by all.
Branding implies shifting focus from product to consumer (Features-> What you will fee -> Who you are)
- Is there a market for my brand?
Know your market, set yourself achieveable targets.
- Am I able to differentiate myself from the rest?
Good branding is being different to everybody else, remaining focused, knowing the competition's strengths & weakness and staying consistent
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