Malaysia Most Valuable Brands 2008

The brand value was derived through a valuation study commissioned by the Association of Accredited Advertising Agents Malaysia (4As) and The Edge. It was conducted by Interbrand, one of the largest brand consultancies internationally.

The total value of the top 30 brands stood at RM61.8bil, a 9% growth over the RM56.6bil achieved last year.

The study said 14 brands showed a growth in value this year.

Only brands that were public listed or owned by listed companies were considered for the study. Hence Maxis, which was ranked third in last year’s study, was not in the list as it was delisted.

Meanwhile, Mamee Double Decker and Bonia have dropped out of the list. Sin Chew, JobStreet.com and Ogawa are the new entries in the top 30.



Source: The Edge Daily

Extended Reading: The Star , MMVB 2007